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Eton Properties and Philippine National Bank Sign MOA with SM
April 29, 2010
Lucio-Tan led Eton Properties Philippines, Inc. (Eton) and Philippine National Bank (PNB) recently signed a Memorandum of Agreement (MOA) with SM Prime Holdings, Inc. involving the sale of a 3 hectare prime property that forms part of a 13.8 hectare mixed-use township development dubbed North Belton Communities in Quezon City.

Eton is the developer of North Belton Communities through a joint venture agreement with PNB as the land owner. It is Eton’s first project to cater to the middle income segment, marketed under the Belton Communities brand. It is home to three exclusive residential enclaves, namely The Manors, West Wing Residences and West Wing Villas that would eventually be home to 1,600 families.

SM will construct a commercial/shopping complex within two years from execution of the MOA. “Our partnership with SM in North Belton Communities is all part of the masterplan to give the best value to our homebuyers. The presence of a mall, within the project, brings in convenience and adds value to the community and its neighborhood” says Danilo Ignacio, President and COO of Eton Properties Philippines, Inc.

The MOA signing marks the second tie-up between Eton and the SM Group. The first partnership was in 2009, when Eton and SM’s Super Shopping Market, Inc., sealed an agreement in relation to Eton’s two-level commercial center, Centris Station, in Quezon City, where SM
Hypermarket is the anchor tenant.

Eton Properties earlier signed a Memorandum of Understanding (MOU) with Ayala subsidiary Amaia Land Corporation to develop a four hectare property in Calamba, Laguna owned by affiliate companies of the Lucio Tan group with Eton as the development manager representing the landowners.

Eton Properties Philippines, Inc. is a member of the Lucio Tan Group of Companies, one of the biggest and well-established business conglomerates in the Philippines. Its foreign counterparts, Eton Properties Group of China and Eton Properties Limited of Hong Kong, are highly-recognized real estate brands. For inquiries, please call 845 3866 or visit www.eton.com.ph

Eton Properties launched a total of 29 projects in its first three years of operations. Its property portfolio of launched and completed projects encompasses residential, commercial, office projects and township developments. It entered the Philippine real estate scene in 2007 with the launch of several residential projects including its almost 1,000 hectare township project in Sta Rosa, Laguna, dubbed Eton City.
 
 
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